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Analysis ON THE CHARACTERISTICS AND FEATURES OF FACEBOOK THAT PROMOTES NARCISSISM ON THE FILIPINO YOUTH THESIS STATEMENT: Although societal networking sites unfastened different chances for the users to socialise efficaciously. pass on faster and comparatively inexpensive. and gatherinformation. the medium of communicating promotes psychological incapacities. specifically self-love.


With 93. 3 % of the state signed up in Facebook in 2011. Philippines was named as the “Social Networking Capital of the World” ( Russel. 2011 ) . Filipinos. as citizens of the state. are proud of this accomplishment. but everything has effects. Although Social Networking Sites ( SNS ) . like Facebook. unfastened different chances for the users to socialise efficaciously. gather information. and communicate faster and in comparatively inexpensive locales. the medium of communicating promotes psychological incapacities. specifically self-love.

A narcissist position himself/herself in a positive but unrealistic self-concept. It besides consequences in deficiency of involvement in organizing relationships. and a committedness in modulating one’s ego to guarantee a positive position ( Campbell & A ; Foster. 2007 ) . Narcissists tend to populate with this manner of life which is a consequence of desiring to be safe by populating all by themselves. and to develop high self-pride. Every SNS has its alone characteristics that attract users. These characteristics contribute to the increasing figure of striplings and immature grownup narcists in the Philippines. Some SNSs have proficient and functional characteristics that allow the user to demo his list of “friends” . Most SNSs require users to hold a profile image. Other SNSs have a characteristic that focuses on “about me” of the user. some let the users tag exposures. station exposures and create position stations and updates. ( Boyd & A ; Ellison ; Davenport. Bergman. Bergman. and Fearrington )

SNS as web-based service allow persons to build a public or semi-public profile within a delimited system. joint a list of other users with whom they portion a connexion. and position and track their list of connexions and those made by others within the system. The nature and terminology of these connexions may change from site to site ( Boyd & A ; Ellison. 2007 ) .

In 1997 the first SNS. SixDegrees. com. was created and introduced to the populace. SixDegrees. com created a characteristic that allows the user to pass on with “friends” by assisting the user to link and direct messages. ( Due to the increasing figure of users. the web site was shut down in 2002 because it failed to bring forth income for its care ( Boyd & A ; Ellison ) . Since so. 100s of SNS were created. and Facebook is one of them.

Despite being called as “social networks” . user activity on networking sites is focused on the ego ( Gentile. 2007 ) . Gentile ( 2007 ) found out in her survey that people present themselves in SNSs in a socially and desirable. but non realistic idealized self-view.

History of Facebook

Mark Zuckerberg created Facebook in 2004 as a local societal networking site for Harvard pupils ; it was foremost named as “My Facebook” ( The Social Network. 2010 ) . Before subscribing in into the web site. pupils need to hold a Harvard University. edu email reference. This demand was a key to maintain Facebook a private community.

In 2005. when Mark Zuckerberg and his squad started spread outing “My Facebook” to nearby universities. high school. corporations. and finally to everyone. they changed its name to “Facebook” and take the initial demand in subscribing up but changed it to a valid electronic mail. Facebook adapted SixDegrees. com’s alone characteristic of messaging. and like SixDegrees. com. the characteristic ( messaging ) and other new characteristics ( e. g. profile image. microblogging. exposure sharing. wall station. applications and etc. ) attracted 1000000s of users.

Based on a theoretical account created by Ashwini Nadkarni and Stefan G. Hofmann in their research titled “Why do people utilize Facebook? ” . Nadkarni and Hofmann discovered that people use Facebook for two primary demands: foremost is to fulfill their demand to belong. and 2nd. to fulfill their demand for self-presentation.

Baumeister & A ; Leary ( 1995 ) said that worlds are extremely dependent on societal support. and exclusion from a societal group may hold negative effects to one’s self-esteem. Worlds besides can non populate without societal interaction ( Sullivan. 1957 ) . These findings explain the first demand of an single why he/she uses Facebook ; the demand to belong. The 2nd demand of an person for utilizing Facebook. the demand for self presentation. is motivated by the “continuous procedure of feeling management” as stated by Nadkarni and Hofmann.

Why Facebook and Youth?

The research is focused on Facebook because it has over 1. 1 billion users worldwide. about 16 % of the world’s population. With this figure of FB users worldwide. Facebook is considered as the most popular SNS in the whole universe. In 2011. a research used Facebook use as a measuring to find the world’s capital for societal networking. Research workers concluded that Philippines has the highest per centum of SNSs users with 93. 6 % . Since about 95 % of the Filipinos usage Facebook. it is the most effectual SNS to utilize in this research paper. Another thing is that. 83 % of Facebook users are immature grownups. Youth nowadayss themselves online with different facets of life. such as their existent ego. ideal ego. and false ego. With this modern universe. they can show themselves utilizing different medium. particularly Facebook since most of its users are immature grownups. The Needs of a Narcissist and his/her manner to counterbalance for it through Facebook.

Narcissists regulate their self-presentation to guarantee positive self-view. they besides tend to miss in involvement to organize relationship. Unique characteristic and characteristic on Facebook is perfect to help these traits of a narcist.

The alone characteristics of Facebook are largely proficient characteristics ( e. g. applications. exposure. intelligence provender. friend list. pigeon berry. position. picture. group. confab. and like ) . some of these alone proficient characteristics satisfy the demands of a narcist for exhibition/self-presentation ( e. g. friend list. position. exposure and picture ) . Another characteristic of Facebook is its alone manner of adding friends. Narcissists are afraid of organizing strong bonds ; they are attracted to Facebook because they can make relationship with loose or “weak ties” .

A individual with high personal penchant for exhibitionism/self-presentation feels free to take the centre of the phase and to pull attending ( Bulatao. et. Al. ) . Exhibitionism is defined as naming an attending to oneself and go forthing an feeling ( Hall. et. Al. ) . SNSs. like Facebook. let users to command their self-presentation. This alone characteristic attracts narcissist because they will hold more chance to change their visual aspect and personality in online SNSs than in face-to-face interaction. Given that users of SNSs have about full control over information revelation. they can be more strategic in pull offing self-presentation.

Profile image is the most of import facet or portion of self-presentation because they represent the person in most of his on-line actions and activity. To confirm their positive but unrealistic. idealized and inflated self-view. narcists tend to do their profile pictures more attractive and self-promoting. They choose profile images where they look more physically attractive ; they besides edit and refine their exposures to conceal their defects.

In a research done by Laura E. Buffardi and W. Keith Campbell. they found out that narcists post in their “about me” subdivision and position updates are largely self-promoting. They do this by posting less entertaining but much more intelligent quotation marks.

In the same research. they besides found out that narcissists’ exposures are more attractive that those of the nonnarcissist. They besides post exposures in which they look more attractive and self promoting.

Narcissists are besides afraid of making strong bonds. The alone “Friend list” of Facebook creates “weak ties” since the friendly relationship of the two persons in Facebook is fanciful. It means that some of a narcissist’s friends may be friends in existent life. but other. most likely most of the FB friends. relationship or bond is merely on the on-line entity. or merely fanciful.

In the same research by Buffardi and Campbell. they found out that narcist have more Facebook friends than nonnracissistic persons. Narcissists seek attending and blessing. they do this to derive or keep their self-esteem. In this universe where SNSs rule the lives of most people. particularly the young person. it is non surprising to detect that narcist carry through their demands through SNSs. peculiarly Facebook.


Social Networking Sites. like Facebook. aid people in many ways particularly in pass oning. but it besides have effects like advancing self-love. Facebook promotes self-love because its alone characteristic and characteristic stated in the organic structure of this paper ( e. g. SNSs’ giving the users about full control over information revelation. and Facebook’s alone “Friend list” that create “weak ties” which a narcist seeks ) aid their demands for exhibition/self-presentation and explicating connexion of weak ties to hike their self-esteem. This alone characteristic and characteristic of Facebook promotes self-love of the Filipino young person.


This paper merely focuses on the Filipino young person. The findings in this research paper may non be plausible to other sectors. This may impact by the civilization. etnicity. age. gender. and other external and internal factors.

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